A _____ is an approach to unfreezing organizational members that may be painful; it may involve using rational persuasion or pressure to expose members to alarming information or potential negative consequences.

Question

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The burning platform approach involves creating a sense of urgency by exposing members to alarming information or potential negative consequences, which can be a painful process. This approach is used to unfreeze organizational members and motivate them to change their behavior.

A _____ Is an Approach to Unfreezing Organizational Members That