Which of the following statements is true of conventional OB research?

Question

Quizplus · Accepted Answer

Conventional OB research designs often have a quantitative or positivistic orientation, meaning they aim to measure and analyze objective data through statistical methods. Qualitative research methods, which focus on subjective experiences and meanings, are less commonly used in conventional OB research. The perceived objectivity of the conventional approach may actually make it easier to implement, rather than more difficult. Measuring the views of multiple stakeholders can be done through both quantitative and qualitative methods, but quantitative methods may be better suited for large-scale surveys or experiments, while qualitative methods may be better for in-depth interviews or observations.

Which of the Following Statements Is True of Conventional OB