Focus groups are based on the elements of ______.
A)participant observation
B)intensive interviewing
C)participant observation and intensive interviewing.
D)ethnography

Question

Quizplus · Accepted Answer

Focus groups typically involve both participant observation and intensive interviewing. The researcher observes the interactions and dynamics within the group while also asking specific questions and encouraging participants to share their opinions and experiences. Ethnography involves more extensive observation and interaction with a particular group or community, and while focus groups may be part of an ethnographic study, they are not the same approach.

Focus Groups Are Based on the Elements of ______