When an observer immerses himself or herself in a group for a long time,gradually establishing trust and experiencing the social world as do the participants,the observer is engaging in the process of ______.
A)netnography
B)ethnography
C)systematic observation
D)intensive interviewing

Question

Quizplus · Accepted Answer

This process is called ethnography, which involves the observer immersing themselves in the social world of the participants over a long period of time to gain an in-depth understanding of their culture and behaviors. Netnography refers specifically to the observation of online communities, while systematic observation involves structured data collection in a controlled setting, and intensive interviewing involves in-depth questioning of individual participants.

When an Observer Immerses Himself or Herself in a Group