What is the relationship between demand management and demand forecasting?
A)The two planning activities are managed independently.
B)Demand management plans are usually an input to demand forecasting.
C)Demand management is done by operations managers,while demand forecasting is done by marketing managers.
D)All the answers are correct.

Question

Quizplus · Accepted Answer

Demand management and demand forecasting are closely related planning activities. Demand management plans, which include measures to control and influence demand, are often informed by demand forecasting analysis that predicts future demand trends. Demand forecasting, then, is typically an input to demand management planning.

What Is the Relationship Between Demand Management and Demand Forecasting