Which of the following is the most logical reason that many organizations rely heavily on personal selling?
A) to make more efficient use of the promotional mix
B) to quickly move a product to the maturity stage of the product life cycle
C) to create consistent marketing communications
D) to more effectively sell highly technical or very expensive products
E) to decrease promotional expenditures

Question

Quizplus · Accepted Answer

Personal selling is most effective when it comes to selling highly technical or expensive products as they require a lot of explanation, demonstration, and persuasion. This is why many organizations rely heavily on personal selling in order to effectively sell such products.

Which of the Following Is the Most Logical Reason That