Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) sock puppeting
B) guerrilla marketing
C) direct selling
D) brand polarizing
E) crowdsourcing

Question

Quizplus · Accepted Answer

Guerrilla marketing involves unconventional and unexpected approaches to promoting a product or service, often in places or ways that consumers would not typically expect to encounter such information. This can include things like flash mobs, surprise installations, or other attention-grabbing tactics. Sock puppeting involves using fake online identities to promote a product or service, direct selling involves direct interaction with potential customers to promote a product or service, brand polarizing involves intentionally taking controversial positions to draw attention to a brand, and crowdsourcing involves enlisting the help of a large group of people to generate ideas or content for a marketing campaign.

Which of the Following Is a Strategy That Involves a Company