Which of the following is the placement of messages in nontraditional media, such as signs on elevator doors, in a restaurant's restrooms, or on the backs of supermarket carts?
A) lobbying
B) mobbing
C) sponsorship
D) ambient advertising
E) direct marketing

Question

Quizplus · Accepted Answer

Ambient advertising, also known as out-of-home advertising or place-based advertising, is the placement of messages in nontraditional media in order to reach consumers in unexpected or unconventional places. Examples include signs on elevator doors, in restrooms, or on the backs of supermarket carts.

Which of the Following Is the Placement of Messages in Nontraditional