The decision to use a genie to communicate the strength and power of Mr. Clean cleaning liquid is representative of the ________ process of the communication model.
A) sourcing
B) encoding
C) feedback
D) decoding
E) messaging

Question

Quizplus · Accepted Answer

The decision to use a genie as a symbol to represent the strength and power of Mr. Clean cleaning liquid is a part of the encoding process of the communication model. Encoding involves converting the message into symbols or language that will be understood by the receiver. In this case, the marketers are using a symbol, the genie, to convey the intended message to the target audience.

The Decision to Use a Genie to Communicate the Strength