The series of steps through which a marketer attempts to guide a consumer is called the ________.
A) promotional mix
B) marketing mix
C) hierarchy of effects
D) AIDA model
E) push-pull model

Question

Quizplus · Accepted Answer

The hierarchy of effects is a model that outlines the series of steps a consumer goes through from initial awareness to final purchase, guiding marketers in their efforts to influence consumer behavior.

The Series of Steps Through Which a Marketer Attempts to Guide