In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?
A) create awareness
B) inform the market
C) create desire
D) encourage purchase
E) build loyalty

Question

Quizplus · Accepted Answer

Samples and coupons are commonly used in the encourage purchase stage of the hierarchy of effects, as they are designed to incentivize and enable consumers to make a purchase. By offering a free sample or a discount coupon, marketers aim to persuade consumers to try the product and make a purchase, thereby moving them from the desire stage to the action stage of the hierarchy of effects.

In Which Step of the Hierarchy of Effects Would a Marketer