The ________ method of promotional budgeting is based on determining the level of spending necessary to accomplish specific promotion goals.
A) percentage-of-sales
B) competitive-parity
C) top-down
D) pull-push
E) objective-task

Question

Quizplus · Accepted Answer

The objective-task method of promotional budgeting is based on determining the level of spending necessary to accomplish specific promotion goals. This method requires marketers to define their promotional goals, determine the specific tasks necessary to achieve those goals, estimate the costs associated with performing those tasks, and then add up the costs to arrive at the total promotional budget.

The ________ Method of Promotional Budgeting Is Based on Determining