In comparison to sales promotion activities, it is easier to determine the effectiveness of traditional advertising.

Question

Quizplus · Accepted Answer

Measuring the effectiveness of traditional advertising can be more challenging than sales promotion activities because traditional advertising often aims at building brand awareness and image over time, making its impact harder to directly attribute to sales or immediate action compared to the more direct and immediate responses generated by sales promotions.

In Comparison to Sales Promotion Activities, It Is Easier to Determine