Which of the following is true of institutional advertising?
A) It is also known as public-service advertising.
B) It describes products as customer services.
C) It is primarily used to support sales promotion activities.
D) It promotes the activities or point of view of an organization.
E) It is used only by non-profit and government organizations.

Question

Quizplus · Accepted Answer

Institutional advertising promotes the activities or point of view of an organization. It is used to build the reputation and image of a company or organization rather than promoting a specific product or service. It can be used by both profit and non-profit organizations.

Which of the Following Is True of Institutional Advertising