Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media?
A) public relations
B) direct marketing
C) direct selling
D) advertising
E) sales promotion

Question

Quizplus · Accepted Answer

Advertising is defined as nonpersonal communication paid for by an identified sponsor using mass media. Public relations involves building relationships and improving the image of the company, while direct marketing involves direct communication with the customers. Direct selling refers to selling products directly to customers, without the involvement of any middlemen. Sales promotion involves short-term incentives to encourage purchase or sales of a product.

Which of the Following Is Defined as Nonpersonal Communication Paid