A(n) ________ is a coordinated, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in various media over a period of time.
A) sales promotion
B) advertising campaign
C) mass marketing plan
D) media schedule
E) integrated marketing communication campaign

Question

Quizplus · Accepted Answer

An advertising campaign is a coordinated, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in various media over a period of time. A sales promotion is a short-term incentive to encourage purchase or sale of a product or service. A mass marketing plan is a strategy that targets a large and broad market segment with a standardized marketing mix. A media schedule is a timetable for when and where advertising messages will be delivered. An integrated marketing communication campaign is a comprehensive and coordinated plan that seamlessly integrates all promotional tools to deliver a clear, consistent, and compelling message to target audiences.

A(n) ________ Is a Coordinated, Comprehensive Plan That Carries Out