A(n) ________ provides most or all of the services needed to mount an advertising campaign.
A) institutional agency
B) limited-service agency
C) creative services agency
D) in-house agency
E) full-service agency

Question

Quizplus · Accepted Answer

A full-service agency provides all the services needed to mount an advertising campaign, including research, creative development, media planning and buying, and production services. They handle the entire process from start to finish, ensuring a cohesive and effective campaign.

A(n) ________ Provides Most or All of the Services Needed