Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?
A) search engine optimization (SEO)
B) aided recall
C) monetizing
D) reach
E) placement

Question

Quizplus · Accepted Answer

Aided recall is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign. It involves asking consumers if they remember seeing a specific ad and if it influenced their decision to purchase. This helps marketers to evaluate the effectiveness of their advertising and make any necessary changes before launching the campaign. The other options listed are not directly related to measuring the impact of an advertisement.

Which of the Following Is a Technique for Measuring the Impact