Which of the following is a media schedule of short, intense bursts alternating with periods of little to no activity?
A) continuous scheduling
B) sequencing
C) segmenting
D) flighting
E) monetizing

Question

Quizplus · Accepted Answer

Flighting involves scheduling advertisements in short, intense bursts followed by periods of little to no activity. This is often used in campaigns for seasonal products or events, allowing advertisers to save money and resources by only promoting heavily during peak times.

Which of the Following Is a Media Schedule of Short