Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?
A) unaided recall
B) attitudinal measure
C) permission marketing
D) conversion rate
E) corrective advertising

Question

Quizplus · Accepted Answer

Unaided recall is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand. This helps measure the effectiveness of the ad campaign in terms of creating brand awareness and recall.

Which of the Following Is a Posttesting Technique Used by Telephone