Fear appeal ads convey the message that not using the advertised product has negative consequences consumers want to avoid.

Name: Fear appeal ads convey the message that not using the advertised product has negative consequences consumers want to avoid.
Brand: Quizplus
Rating: 5.0 (37 reviews)

Question

Quizplus · Accepted Answer

Fear appeal ads typically rely on highlighting negative consequences that can result from not using the product or service being advertised, in order to motivate consumers to take action and purchase the product.

Fear Appeal Ads Convey the Message That Not Using the Advertised