In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule.

Name: In developing an advertising campaign, agencies do not use pretesting until they have determined the media types and media schedule.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Pretesting is an important step in developing an advertising campaign and should be done before determining media types and schedules, in order to ensure the effectiveness of the message and the campaign as a whole.

In Developing an Advertising Campaign, Agencies Do Not Use Pretesting