U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed before the others?
A) What percentage of the budget should be for U-Frame-It radio ads?
B) Which type of media is most appropriate for U-Frame-It ads?
C) What are the message objectives of U-Frame-It?
D) How does U-Frame-It's competition advertise?
E) What type of appeal will work best for U-Frame-It's products?

Question

Quizplus · Accepted Answer

Before deciding on the media, budget, competition or appeal, U-Frame-It needs to establish their message objectives. This will help determine the appropriate tone and content for the advertising campaign.

U-Frame-It Is a Small Company That Has Hired a Local