An ad for Ford did not advertise a car, but instead explained the meaning of the company's slogan, "no boundaries." This ad is an example of ________.
A) product advertising
B) sales promotion
C) institutional advertising
D) advocacy advertising
E) retail advertising

Question

Quizplus · Accepted Answer

The ad is not promoting a specific product, but rather the overall brand and its slogan. This falls under institutional advertising, which promotes the company and its values rather than a particular product or service.

An Ad for Ford Did Not Advertise a Car, but Instead