Using the strategy of ________, retailers convert shopping from a passive pursuit into an interactive activity for customers in bricks and mortar locations.
A) destination retailing
B) beaconing
C) sweethearting
D) experiential merchandising
E) customer profiling

Question

Quizplus · Accepted Answer

Experiential merchandising is the strategy of creating an environment or an experience that engages customers and makes shopping more interactive and enjoyable. It is used by retailers to entice customers into bricks and mortar locations by offering unique shopping experiences, such as product demonstrations or interactive displays, that cannot be replicated online. This approach is becoming increasingly popular as retailers attempt to create a point of differentiation and compete with e-commerce sites.

Using the Strategy of ________, Retailers Convert Shopping from a Passive