A retailer that takes a loss on perishable items that do not sell before their expiration date is an example of the ________ function provided by channel intermediaries.
A) diverting
B) marketing
C) breaking bulk
D) facilitating
E) risk-taking

Question

Quizplus · Accepted Answer

The retailer taking a loss on perishable items that do not sell before their expiration date is an example of the risk-taking function provided by channel intermediaries. The retailer bears the risk of buying and stocking perishable items, which have a limited lifespan, and may end up selling at a loss if they do not sell before the expiration date.

A Retailer That Takes a Loss on Perishable Items That