Through the practice of ________, a channel member sells a product through channels that the manufacturer did not authorize.
A) subscription boxing
B) slotting
C) hybrid marketing
D) dual distribution
E) product diversion

Question

Quizplus · Accepted Answer

Product diversion refers to the unauthorized selling of a product by a channel member through channels that the manufacturer did not authorize. This can lead to price fluctuations and can harm the reputation of the manufacturer.

Through the Practice of ________, a Channel Member Sells a Product