Which of the following statements about business-to-business channels is true?
A) Direct channels are more common in business-to-business markets than consumer markets.
B) Business-to-business channels have few parallels with consumer channels.
C) The size of business markets makes indirect channels more efficient.
D) Indirect channels are more common in business-to-business markets than consumer markets.
E) When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.

Question

Quizplus · Accepted Answer

Direct channels are more common in business-to-business (B2B) markets because businesses often purchase directly from manufacturers or producers to meet specific needs, reduce costs, or ensure supply chain efficiency. This contrasts with consumer markets, where indirect channels involving intermediaries like retailers are more prevalent.

Which of the Following Statements About Business-To-Business Channels Is True