Which of the following is most likely to force a manufacturer to pay a slotting allowance?
A) a selling agent
B) a merchandise broker
C) a large retail chain
D) a small retailer
E) a rack jobber

Question

Quizplus · Accepted Answer

A large retail chain has a significant bargaining power to negotiate with manufacturers and may demand slotting allowances as a condition of carrying their products in-store. Small retailers or other intermediaries (such as selling agents, merchandise brokers, and rack jobbers) may not have the same leverage.

Which of the Following Is Most Likely to Force a Manufacturer