Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.
A) direct marketing channel
B) producer channel
C) indirect marketing channel
D) horizontal marketing system
E) corporate vertical marketing system

Question

Quizplus · Accepted Answer

This is an example of an indirect marketing channel where the product is sold to an intermediary (Walmart) who then sells it to the end consumer.

Steve's Physco Skates Sells Its Products to Walmart, Who Then