Marketing logistics involves which of the following types of distribution flows?
A) outbound and inbound only
B) outbound, inbound, and reverse
C) outbound and reverse only
D) inbound and reverse only
E) outbound only

Question

Quizplus · Accepted Answer

Marketing logistics involves outbound flows (from the producer to the consumer), inbound flows (from suppliers to the producer), and reverse flows (from the customer back to the producer, such as with returns or repairs). Therefore, the best choice is B, which includes all three types of distribution flows.

Marketing Logistics Involves Which of the Following Types of Distribution