In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.
A) full-line product strategy
B) downward product line stretch
C) cannibalization strategy
D) undifferentiated strategy
E) upward product line stretch

Question

Quizplus · Accepted Answer

A full-line product strategy involves offering a complete range of products to meet the needs of different target markets. Alka-Seltzer is using this strategy by offering multiple products to address different health concerns.

In Addition to Regular Alka-Seltzer, There Is an Alka-Seltzer Product