A company has just one product line: it manufactures only supercomputers. This one product line is also the company's ________.
A) branding strategy
B) marketing mix
C) product mix
D) promotional mix
E) brand equity

Question

Quizplus · Accepted Answer

Product mix refers to the complete range of products or product lines that a company offers, and since this company only has one product line, it is their product mix. A) Branding strategy refers to how a company positions and presents their brand to the market. B) Marketing mix refers to the set of marketing tools and tactics that a company uses to promote its products in the market. D) Promotional mix refers to the specific promotional tools and tactics that a company uses to communicate with its customers. E) Brand equity refers to the overall value of a brand in the market, which is determined by factors such as customer loyalty, brand awareness, and perceived quality.

A Company Has Just One Product Line: It Manufactures Only