Which stage in the product life cycle is usually the longest?
A) introduction
B) development
C) growth
D) maturity
E) decline

Question

Quizplus · Accepted Answer

The maturity stage is usually the longest in the product life cycle because the product has established itself in the market, sales have peaked, and there is still demand for the product. Companies usually focus on maintaining market share and profitability during this stage.

Which Stage in the Product Life Cycle Is Usually the Longest