In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness?
A) product development
B) introduction
C) decline
D) maturity
E) youth

Question

Quizplus · Accepted Answer

Promotional expenditures are especially high during the introduction stage of the product life cycle, where a new product is introduced to the market and efforts are made to create consumer awareness, generate buzz, and gain market share. As the product moves into the maturity and decline stages, promotional efforts may decrease or shift towards retaining loyal customers rather than acquiring new ones.

In Which Stage of the Product Life Cycle Will Promotional