Which of the following statements about brand equity is NOT true?
A) Brand equity means a brand has customer loyalty.
B) Brand equity refers to the brand's value to an organization.
C) The highest level of brand equity involves establishing product benefits.
D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
E) Brand equity can provide a competitive advantage.

Question

Quizplus · Accepted Answer

The highest level of brand equity actually involves establishing a strong and favorable brand identity, which includes brand awareness, brand image, and brand personality. While product benefits can contribute to brand equity, they are not the highest level.

Which of the Following Statements About Brand Equity Is NOT