Which of the following most accurately describes a brand extension?
A) a new product that combines the power of two or more brand names
B) a new product sold under an established brand name
C) a new product added to the lower end of a product mix
D) a new product added to the higher end of a product mix
E) a new product line added to a product mix

Question

Quizplus · Accepted Answer

A brand extension refers to a new product that is introduced under an established brand name, leveraging the equity and recognition of the existing brand. This can help to create awareness and interest in the new product more easily, as consumers are already familiar with the brand name.

Which of the Following Most Accurately Describes a Brand Extension