The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.
A) brand meaning
B) brand storytelling
C) brand equity
D) product quality
E) total quality

Question

Quizplus · Accepted Answer

Brand meaning is the correct answer because it refers to the beliefs, thoughts, feelings, and associations that consumers have about a brand.

The Concept of ________ Encompasses the Beliefs and Associations That