A ________ is a name, term, symbol, or other unique element of a product that identifies one firm's products and sets it apart from the competition.
A) patent
B) brand
C) license
D) position
E) value proposition

Question

Quizplus · Accepted Answer

A brand is a unique element of a product that identifies one firm's products and sets it apart from the competition. A patent is a legal protection for an invention. A license is a legal agreement allowing one party to use another's product or intellectual property. Position is a marketing strategy for how a product is perceived in the market. Value proposition is the unique benefit or advantage a product offers to customers.

A ________ Is a Name, Term, Symbol, or Other Unique