Which of the following marketing strategies runs the greatest risk of brand dilution?
A) brand extension
B) brand storytelling
C) generic branding
D) ingredient branding
E) sustainable packaging

Question

Quizplus · Accepted Answer

Brand extension involves using an established brand name to launch new products or services outside of the brand's primary product category. While it can lead to increased revenue and brand recognition, it also carries the risk of diluting the brand if the new products do not align with the original brand promise and reputation.

Which of the Following Marketing Strategies Runs the Greatest Risk