Which of the following is true about generic brands?
A) They are national brands.
B) They were first developed during the last period of economic prosperity in the United States.
C) They were designed to appeal to the price-conscious consumer.
D) They are store brands.
E) They are manufacturer brands.

Question

Quizplus · Accepted Answer

Generic brands are designed to appeal to price-conscious consumers by offering lower-cost alternatives to national or manufacturer brands.

Which of the Following Is True About Generic Brands