Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys?
A) revenue premium metrics
B) financial market metrics
C) brand venture metrics
D) equity-identity metrics
E) customer mind-set metrics

Question

Quizplus · Accepted Answer

Customer mind-set metrics are typically based on information gathered through consumer surveys, as they measure how consumers perceive the brand and their emotional connection to it. Revenue premium metrics and financial market metrics are based on financial data, while brand venture metrics and equity-identity metrics are more qualitative and may require more in-depth research and analysis beyond surveys.

Which of the Following Types of Brand Equity Metrics Would