Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________.
A) extension
B) equity
C) service
D) valuation
E) specialization

Question

Quizplus · Accepted Answer

Chicken of the Sea has established brand equity, which means that consumers perceive it as a higher quality or more desirable brand compared to Kroger tuna. This allows them to charge more and still sell more than their competitors.

Chicken of the Sea Brand Tuna Sells More Than the Same