Within the market manager structure, managers focus on ________.
A) specific customer groups rather than specific products
B) specific products rather than specific customer groups
C) one or two specific brands
D) all company brands and all company customers
E) new product development and marketing

Question

Quizplus · Accepted Answer

Within the market manager structure, managers focus on specific customer groups rather than specific products. This allows them to tailor their marketing efforts to the needs and preferences of that particular group, rather than attempting to appeal to a broad range of customers with different needs.

Within the Market Manager Structure, Managers Focus on ________