Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy.
A) brand extension
B) product line contraction
C) downward line stretch
D) cannibalization
E) cobranding

Question

Quizplus · Accepted Answer

Arm & Hammer is using brand extension strategy by extending their brand to new product categories such as detergents, deodorants, and fabric softeners. They are leveraging their well-recognized and trusted brand name and expanding into related product categories.

Arm & Hammer Began as a Producer of Baking Soda