Which of the following is an advantage offered by cobranding?
A) Manufacturers do not have to invest in creating their own brand names.
B) Retailers have exclusive products that cannot be purchased from competitors.
C) Advertising, sales, promotion, and marketing can be managed independently.
D) Brand equity is stabilized.
E) A company can expand its existing brand into a category it otherwise might have difficulty entering alone.

Question

Quizplus · Accepted Answer

Cobranding allows a company to leverage the existing brand equity of another company in order to enter a category that it might not otherwise be able to enter. This can help the company to expand its reach and generate additional revenue.

Which of the Following Is an Advantage Offered by Cobranding