________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts.
A) Product category managers
B) Brand managers
C) Venture team managers
D) Market managers
E) Sales managers

Question

Quizplus · Accepted Answer

Brand managers are responsible for the positioning of a brand and developing brand equity. They work closely with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts. Product category managers may also be involved in the positioning of specific products within a brand, but they do not typically have the same level of responsibility for the overall brand. Venture team managers are responsible for leading cross-functional teams to develop new products and services, but they may not have direct responsibility for brand positioning. Market managers may be responsible for analyzing market trends and customer behavior, but may not have direct responsibility for a specific brand. Sales managers are responsible for managing sales teams and achieving sales targets, but may not have direct responsibility for brand positioning.

________ Are Responsible for the Positioning of a Brand and Developing