When large companies undertake new-product development, they typically enlist specialists in different areas to create a ________ within the organization.
A) focus group
B) product category team
C) sales team
D) venture team
E) market management group

Question

Quizplus · Accepted Answer

When large companies undertake new-product development, they typically form a "venture team," which is a cross-functional team that includes specialists from various areas of the organization to focus on the development of a new product. This approach allows for a diverse set of skills and perspectives to be applied to the product development process.

When Large Companies Undertake New-Product Development, They Typically Enlist Specialists