Consumers are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.
A) durable goods; nondurable goods
B) nondurable goods; durable goods
C) staples; impulse products
D) impulse products; staples
E) emergency products; unsought products

Question

Quizplus · Accepted Answer

High involvement purchases are those that are expensive, have high personal relevance, or are associated with personal risk. Durable goods, such as cars or appliances, often fall into this category. Low involvement purchases are those that are routine, inexpensive, or have low personal relevance. Nondurable goods, such as groceries or toiletries, often fall into this category.

Consumers Are More Likely to Purchase ________ Under Conditions of High