Which of the following products would most consumers classify as a shopping product?
A) a subscription to the Wall Street Journal
B) a winter coat
C) a box of adhesive bandages
D) a can of soup
E) a pack of gum

Question

Quizplus · Accepted Answer

A shopping product is typically a product that a consumer compares and considers before making a purchase, such as a winter coat. A subscription (A) is a specialty product, a box of bandages (C) is a convenience product, a can of soup (D) is a low-involvement product, and a pack of gum (E) is an impulse product.

Which of the Following Products Would Most Consumers Classify as a Shopping